The site can showcase product features, clearly state its value proposition, showcase white papers, PR information, resources, and more. For example, American singer and songwriter Halsey launches a new microsite for each new album she creates to create their unique creative value:Presentation of new products Source Launching a standalone blog Although for many blogging still seems like a hobby for people who have too much free time, when it comes to business blogging is a serious undertaking that requires a lot of planning, T-Shirt Design service resources and consistency. If the company wishes to position its blog as a stand-alone digital publication, it may decide to launch it under a separate domain name and dedicate a sovereign editorial team to it.

There are many reasons to do this, including but not limited to covering topics that are not entirely business related but important in the industry, SEO ranking and visibility, design and the style, the differentiation of the blog's mission and attitude from those of the company, etc. T-Shirt Design service . Overall, if the business wants to create an independent information point, a microsite is a viable option. Provide event information Microsites are a great way to promote events without cluttering your website with excessive information.

This is especially true when the company has a rich calendar of events aimed at distinct audiences. You may use the site to provide venue(s) details, sell tickets, feature attendees and sponsors, share schedules, post updates, build hype, and more. T-Shirt Design service As events have a limited lifespan, overtime keeping this information on your main website can lead to endless outdated pages that serve no purpose and lower your overall ranking and domain authority. Also, with event promotion, you usually need to get results in a timely manner.