In fact, although many products on social e-commerce are advertised as "special prices" and "cabbage prices", the prices are actually not cheap, and may even be high. According to industry insiders, the reason why products on social e-commerce are favored by consumers is the advantage of low prices, which are highly attractive to consumers. In addition, the users of social e-commerce are mostly groups with sufficient social time, which are fragmented and distributed faster in lower-tier cities, and are more sensitive to prices. Therefore, it is generally difficult for social e-commerce with inflated commodity prices to retain more users.

Fake and defective products are rampant In addition to inflated prices, the problem of counterfeit goods in the social e-commerce telemarketing list industry is now rampant. There have been media reports before that a 12,000 yuan LV bag costs about 1,200 yuan for a high imitation product, and social e-commerce buys it and then sells it "fake genuine" at a price of about 9,000 yuan, with a profit rate of up to 650%! Even female stars like Zhang Xinyu and Shen Mengchen once said on social media that they had bought fakes from social e-commerce. 3. Poor after-sales service is also criticized by social e-commerce At the same time, according to the "2019 China Social E-commerce Industry Research Report" released by iiMedia Research, the interviewed social e-commerce users said that the current social e-commerce platforms have problems with poor product quality assurance, excessive sharing causing nuisance to them, and after-sales service. Poor service, accounting for 39.1%, 31.8%, and 25.3% respectively.