new website however you want without needing to refer to the parent domain and limit yourself to its style, colors, functionality, etc. However, if you wish, you can still place Easter eggs or fully align the design to the original. Wedding Photo Editing The point is, you have choice and creative freedom. Easier SEO success. Microsites allow you to optimize for specific keywords, quickly gain prominence in the SERPs, and occasionally even create backlinks to your main website. However, keep in mind that building microsites just for backlinks is not only inefficient, but is also considered a black hat tactic. Better ad targeting.

Optimizing relevant PPC ads for microsites is easier because you are targeting a specific audience, using narrow scope search terms and can even have the keywords in your URLs. Allows you to test ideas. Wedding Photo Editing If you want to test out a new product, content idea, or technology without the risk of damaging your brand and reputation, a microsite is a great way to do it. Lead generation. Like landing pages, microsites can be a powerful lead generation tool. Because the website is topic specific, people who sign up and provide their information are more likely to be genuinely interested in what you have to offer. Which means, with the right content and CTAs, you can acquire high-quality sales-ready leads.

How to Leverage Microsites in Your Online Strategy Here are some ways to use a microsite: Presentation of new products One of the most common reasons for creating a microsite is to dedicate it to a new product or service that you are launching. The separate domain allows you to use the product name, Wedding Photo Editing which makes it shorter and easier to discover when searching directly. Plus, you can add relevant keywords that define the solution and help your SEO efforts. Also, as mentioned, you can align the web design with product properties and branding. By creating a unique and consistent experience, you increase the chances of boosting engagement.