And if you're not, remember that these generations are a consumer force to be reckoned with and you should consider adding them to your audience. TikTok's iconic short portrait videos have become such a hit that other platforms are embedding them so you don't miss a thing. Think Facebook Stories and Instagram Reels. Raster to Vector Conversion They're taking off, but TikTok is still where these videos feel most native. The reason younger generations love the TikTok experience is that it not only gives them a stage to show off their skills and passions, but also to peek into other people's worlds. It doesn't have Facebook's (kind of fake) semblance of personal space, it's stripped of Instagram's fake shine, and it's not as contemplative as Twitter – it's just fun.

For businesses, this provides a valuable opportunity to let their brand personality shine through and create deeper connections with their customers. You can be creative, laid back, authentic and captivated by a moment. This allows people to relate to your brand and feel engaged. Plus, TikTok is no stranger to social commerce, Raster to Vector Conversion Service which makes it even better, because it's not just your connection with the audience that can benefit, but your direct bottom line! If you're still not convinced, just keep in mind that there are currently over a billion active users on TikTok, and the numbers are growing rapidly. 5. Explore the Metaverse The social metaverse provides a new playground for brands to expand their influence and connect with their customers.

Although this type of artificial reality is not yet widely used, Meta Platforms (formerly known as Facebook) is eager to tap into its potential and promises, well, a whole new world of new opportunities. Raster to Vector Conversion Explore the Metaverse If the Metaverse lives up to its promise, brands will be able to virtually meet their customers face-to-face and create a full-bodied, real-life experience. This means new ways to engage the customer, advertise and showcase your products, and even possibly create entirely new products.